Bhumi is a couture brand dedicated to redefining fashion for mid- and plus-sized women. Drawing inspiration from a time when fuller figures were idolized, Bhumi designs for real bodies—celebrating larger busts, hips, and the unique rolls and textures that tell the story of who we are. 

muse in marina and spheara satin pink rings and earcuffs from bhumi bathe in the waters

Our Vision

At Bhumi, we envision a future where fashion is a place to play, connect, and uplift each other. We dream of a world where beauty is all-inclusive, where fashion is not just about clothing, but a joyful expression of who you are—bold, vibrant, and unique.

We aim to build a world where difference is celebrated, and individuals define beauty on their own terms. Every woman will feel seen, heard, and empowered through the clothes she wears. Fashion will be a space where self-expression is limitless and celebrated, and Bhumi will lead the way in fostering this inclusive and joyful revolution.

Core Values

  • Innovation

    We are pioneers in utilizing cutting-edge technology to shape the future of fashion. By embracing 3D printing, digital rendering, and new production techniques, we create designs that push the limits of traditional fashion. Bhumi stands at the intersection of creativity and technology, redefining what’s possible in the fashion world.

  • Growth & Empowerment

    Rooted in the spirit of nature and spirituality, Bhumi designs not just clothes but tools of empowerment. Our pieces are about growth—both personal and societal. We seek to inspire women to embrace their natural beauty, to see their bodies as powerful forces of nature, and to thrive in the confidence that comes from self-acceptance.

  • Maximalism

    At Bhumi, we believe in taking up space and expressing ourselves boldly. We embrace maximalism in every sense—whether it’s through bold colors, intricate designs, or larger-than-life silhouettes. For us, more is more, and we design for women who want their fashion to be a statement, not a whisper.
Model wearing Bhumi Clothing's 'Bathe in the Waters' collection, featuring coral-inspired 3D-printed Spheara and Marina rings in Satin Blue/Green Multitone, Anemone earrings, and an ear cuff. The model, with satin pink nails, holds her chest in a front-facing pose, showcasing the intricate design of the sustainable luxury jewelry.

Why Bhumi?

Bhumi was born from the need to challenge and push the boundaries of the current fashion industry. The status quo of narrow beauty standards and exclusive sizing has left too many women feeling unseen, unheard, and unrepresented. Bhumi is on a mission to make the fashion world a place where every woman can see herself reflected, celebrated, and empowered in the clothes she wears.

The name Bhumi, derived from the Sanskrit for “goddess of the earth,” reflects the brand’s celebration of untamed growth, transformation, and an intangible essence of feminine divinity. Just as the earth nurtures and evolves, Bhumi encourages women to embrace their natural forms and take up space unapologetically. This is a philosophy woven into every design. Our bespoke pieces are inspired by the unrefined shapes, textures, and natural formations found in both the human body and nature’s spontaneous growth. Every garment is a celebration of individuality, a statement of confidence, and an invitation to rewrite the rules of beauty.

Emma Van Engelen, founder and designer of Bhumi, modeling the Graduation Beaded Corset in pink and green. The corset, featured on the front cover of Elle Netherlands and worn by Bridgerton star Nicola Couglan, is showcased as Emma sits on the floor, facing the camera, embodying Bhumi's design ethos of bold, sustainable luxury fashion.

A Visionary Designer

Founded by Emma van Engelen, a visionary designer and recent graduate of the Amsterdam Fashion Institute, Bhumi emerged from the desire to challenge these restrictive ideals of fashion.

As an younger model who struggled to maintain industry standard measurements, Emma experienced the restrictive ideals of the fashion industry firsthand. Consequently, Emma’s personal journey grappling with the pressure to fit into a mold that didn’t represent her body ignited her mission to break these barriers and revitalize the fashion industry with creativity, fun, and authenticity. 

Now known for her innovative designs and fearless approach, Emma is redefining fashion with Bhumi, creating a brand that embraces individuality and challenges convention.

Emma van Engelen wearing designs from her groundbreaking graduation collection, 'Breaking the Mold.'

Bridgerton star Nicola Coughlan wearing Bhumi's beaded corset from the 'Breaking the Mold' graduation collection on the front cover of Elle Netherlands. The bold, intricate design showcases Bhumi's innovative approach to sustainable, couture fashion.

Cultural Impact

Bhumi is already making waves in the fashion industry, captivating both celebrities and renowned critics with its bold, innovative approach. Despite being a young brand, Bhumi’s impact has been remarkable, blending artistry with cutting-edge craftsmanship that redefines luxury fashion. Its designs have quickly gained recognition, gracing the pages and covers of prestigious publications.

Notably, Bhumi's iconic Breaking The Mold corset—meticulously crafted with over 5,000 hand-stitched glass beads—earned a coveted spot on the cover of ELLE Netherlands, stunningly worn by Bridgerton star Nicola Coughlan. This early success highlights Bhumi's potential to set new standards in the industry, establishing itself as a brand to watch.